Are you using social media as part of your marketing or public relations effort? Social media is continually becoming integrated into many aspects of small business planning. There are many reasons why it is important to monitor your social media accounts.Monitoring helps in myriad ways:
-If your business goes through a crisis situation, you can identify the problem immediately and work towards a solution
- Social media is a good outlet to market your product or service. By monitoring your social media accounts you can gain insight to how your product is received by the public.
- Monitoring competitor’s social media accounts keeps your business up to date on what competitors are doing.
- Often, customers turn to social media to voice their complaints or their satisfaction. It is important to monitor for customer service so you can respond to their information.
The best way to monitor your small business campaigns and social media presence is through the use of social media monitoring tools. With each different social media platform there are different types of monitoring applications. We offer quite a few.
Broad based – If you are looking for a monitoring application where you can link your Facebook, Twitter, Google + and more.
Twitter – If you want to monitor every time a user tweets about your company there is TweetBeep and TwitterSearch.
Blogs – Google and Yahoo alerts both let you know when your business has been searched for on the internet.