Have you ever typed your company’s name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in.
We do a bit of everything, from helping individuals clean up search results for their names to partnering with corporations to identify and fix reputation problems.
One of the most common issues we get now, from organizations both large and small, is to take on the task of developing and implementing strategies that will influence Google Autocomplete.
These clients look to us to help them identify the source of the problem (e.g. do they really have some bad business practices or is it an upset former employee or competitor?) and consult on how to address and fix the issues. We have developed a strategy to influence Autocomplete to highlight the positive aspects or activities associated with the brand and push negative values out.
Consistently hearing from businesses with similar Autocomplete problems helped us hypothesize that by looking at the Autocomplete values for hundreds of companies, we could identify a list of values that Google favours when providing Autocomplete suggestions to searchers.
Our intention would then be to use these ‘favoured values’ in our efforts to influence Google Autocomplete for other brands and larger companies.
Here are a few thoughts we will work on to augment a positive reflection of your brand’s name.
- Wiki – Consider starting a Wiki that is associated with your brand name. If you are a big business, you can probably create a wiki all about your company. If you are smaller, it may make more sense to build a wiki about your niche or industry.
- Investor Relations – You don’t necessarily need to be a public company to have ‘Investor Relations’. Consider creating a section for this on your site, with resources such as press releases, letters from the CEO, a news feed, contact information, analysis reports, links to important blog posts, etc.
- Locations – If you have multiple locations, build out a dedicated page for each location on your site.
- News – It may be old school, but have a ‘news’ section on your site if you can keep it up-to-date.
- Foundation – Consider being a do-gooder and start a foundation. Many organizations already do things to give back to the community and society, so why not consider formalizing that a little more through a foundation.
- Coupons – People are always searching for these. If you are in a business where these make sense, take control of it and develop a strategy to use it to your advantage.