INTERNET REPUTATION AND MARKETING
We all have heard about the online reputation and digital marketing, but are not exactly aware about the importance of its role; it plays in building the online image of a brand. In today’s busy world, everybody is depended on internet for everything. They try to find or locate everything on the internet which is the shortest method for them. This is here the internet reputation comes in picture.
Internet reputation management is the process which starts from the creation of the reputation of your brand or business among the society. Then it moves towards maintaining or recovering the same. Internet reputation can help you with so many opportunities for your brand to be knocked (social media, review sites, etc.)
To gain the online reputation, we adopt online marketing strategies. Online marketing involves different methods like E-mail marketing, SMS marketing, SEO, SMM, etc.
Unit 1: Search Engine Optimization
Unit 2: Reputation Management
Unit 3: Press Release
Unit 1: Social Media Marketing